Digital Marketing Director | Softeon

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Digital Marketing Director will join the Marketing Team at IFS Softeon to collaborate and grow IFS Softeon’s market share in the warehouse management system (WMS) industry.
This role is very collaborative and will involve establishing a world-class digital marketing practice in the realm of ABM, PPC, SEO/AEO, and digital paid media. For this role, being an expert at the 6sense ABM platform is especially valued.

• Develop and maintain a deep understanding of IFS Softeon’s target market
• Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers.
• Create multi-channel marketing campaigns
• Prepare social media and email marketing content for our audience based on input from team.
• Edit and optimize website for SEO/AEO.
• Collaborate across wider company organizations to identify new areas of growth.
• Thoughtfully manage and engage vendors at times to accomplish ambitious goals.
• Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc.
• Potentially manage and lead other team members.

Qualifications

• Bachelor’s degree
• 7 to 10+ years of experience in B2B tech/SaaS digital marketing
• Team player with a positive and collaborative nature
• Proven track record of managing budgets and developing successful digital campaigns
• Experience with 6sense ABM platform is critical
• Experience with HubSpot is very helpful
• Experience with Google Ads and LinkedIn Ads
• Experience with graphic design tools and excellent design taste
• Strong knowledge of SEO and AEO/LLM-related optimization
• Hands-on experience in WordPress or other CMS platforms, Google Analytics, and other analytics platforms
• Extensive social media, email marketing, and marketing automation experience
• Data-driven mindset with strong analytical and problem-solving abilities
• Extreme attention to detail with regards to written text and visuals

Additional Information

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do, from R&D to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

What We’re Offering

• Salary Range: $130,000 to $150,000 annually + commission
• Flexible paid time off, including sick and holiday
•  Medical, dental, & vision insurance
•  401K with Company contribution
•  Flexible spending accounts
•  Life insurance and disability benefits
•  Tuition assistance
•  Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor.  We are a Drug-Free Workplace. Interested candidates should apply at: www.ifs.com/about/careers-at-ifs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer